by Lovelock & Wirtz
Price :
NPR 1360
NPR 1088
| ISBN 13 | 9789353435417 |
|---|---|
| Edition | 3rd |
| Year | 2019 |
| Publisher/Company | Pearson |
| Language | English |
This book combines a practical, real-world focus with rich visual pedagogy to present an engaging and exciting look at the world of the service economy. Features: the book uses a systematic learning approach. The book also shares an overview of other global services marketing aspects along with examples in a lucid manner.
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