by Prof. Dr. Shrestha
Price :
NPR 295
NPR 236
| ISBN 13 | 9789937301060 |
|---|---|
| Publisher/Company | Buddha Publication |
| Language | English |
This book has been designed according to the newly designed curriculum of marketing specialization area for MBS II Year, Tribhuvan University. With the creation of WTO (World Trade Organization) in 1994, all the international marketing activities have been globalized. This book has been organized into five chapters-Introduction, Global Marketing Environment, Global Customers, Global Marketing Research, and Global Marketing Strategies.
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