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Marketing Research: Theory And Practice | Paperback

by Prof. Dr. Koirala

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NPR 395  NPR 316

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ISBN 13 9789937301930
Publisher/Company Buddha Publication
Language English

Author:Prof. Dr. Kundan Dutta Koirala
  • ISBN: 9789937301930
  • Version: English

This book has been designed in the context of the current needs of the target readers.
This book includes most of the issues related to the marketing research process and the major application areas of marketing research. It also includes many examples from my personal experience as a practitioner of marketing research in Nepal.

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