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Retail Marketing Management | Paperback

by Gilbert

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NPR 1118  NPR 894

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ISBN 13 978-8177588255
Edition 2nd
Year 2006
Publisher/Company Pearson
Language English

  • Publisher ‏ : ‎ Pearson India; 2nd edition (1 January 2006)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 470 pages
  • ISBN-10 ‏ : ‎ 9788177588255
  • ISBN-13 ‏ : ‎ 978-8177588255

This text takes an integrated approach to explaining the process of internationalisation and the inclusion of plenty of international examples reinforces this approach.

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