by T.l And Hunger
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NPR 1118
NPR 894
ISBN 13 | 978-9352861897 |
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Edition | 15th |
Year | 2018 |
Publisher/Company | Pearson |
Language | English |
This book contains a Strategic Management Model that runs through the first 12 chapters and is made operational through the Strategic Audit, a complete case analysis methodology. The Strategic Audit provides a professional framework for case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implementation programs.
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