by David
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NPR 968
NPR 774
ISBN 13 | 9789353062835 |
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Edition | 16th |
Year | 2018 |
Publisher/Company | Pearson |
Language | English |
This book will provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan that can lead to sustainable competitive advantages for any type of business.
Learners using this text follow an integrative model that appears in every chapter as they progress with the book.
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