by Prof. Dr. Manandhar & Pokhrel
Price :
NPR 395
NPR 316
| ISBN 13 | 9789937301763 |
|---|---|
| Publisher/Company | Buddha Publication |
| Language | English |
This book can provide a guideline to readers to understand the fundamentals of service marketing basically to banks and financial institutions. Besides, due to the growing concern and stakes on financial institutions, the general public and practitioners also seem to be benefited from the book because as the current trend the issues in products and service marketing in banking industry have been addressed clearly.
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