by Belch, Purani
Price :
NPR 1592
NPR 1274
| ISBN 13 | 9789354600807 |
|---|---|
| Edition | 12th |
| Year | 2021 |
| Publisher/Company | Mcgraw Hill |
| Language | English |
The twelfth edition of this text addresses the many changes taking place in the world of advertising and promotion by an integrated marketing communications (IMC) perspective. This new edition also places heavy emphasis on digital and social media by integrating discussion of these topics throughout the text.
No Review Found.
Login To Comment