by Sissors & Baron
Price :
NPR 1598
NPR 1278
| ISBN 13 | 9780071071017 |
|---|---|
| Edition | 7th |
| Year | 2017 |
| Publisher/Company | Mcgraw Hill |
| Language | English |
This new edition will address all the changes in the world of media planning that are the result of new technologies that broaden the concept of media to include any channel that delivers a brand impression. Yes, this is still TV, radio, magazines and newspapers, but now "media" includes WiFi-enabled laptops, elevator video, iPods, cell phones, social networks, gas station video, word-of-mouth, sponsored blogs, Google Search, taxi cab video, and more. This makes media planning more challenging, but also much more creative and fun.
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