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Marketing Research | Paperback

by Beri

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NPR 1272  NPR 1018

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ISBN 13 9789390177530
Edition 6th
Year 2020
Publisher/Company Mcgraw Hill
Language English

  • Publisher ‏ : ‎ McGraw Hill; Sixth edition (10 August 2020)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 720 pages
  • ISBN-10 ‏ : ‎ 9390177537
  • ISBN-13 ‏ : ‎ 978-9390177530
  • Country of Origin ‏ : ‎ India

This thoroughly revised edition includes recent topics, examples and cases to meet the changing curricula requirements of Indian students. Software applications have also been included to ensure adherence to the changing market needs. It is hoped that the book would be useful for practitioners of marketing Research as well. 

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