by Beri
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NPR 1272
NPR 1018
ISBN 13 | 9789390177530 |
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Edition | 6th |
Year | 2020 |
Publisher/Company | Mcgraw Hill |
Language | English |
This thoroughly revised edition includes recent topics, examples and cases to meet the changing curricula requirements of Indian students. Software applications have also been included to ensure adherence to the changing market needs. It is hoped that the book would be useful for practitioners of marketing Research as well.
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